We transform the way the world experiences sports because we love to experience sports. Fan Strategy & Drivers, Fan Platforms & Experiences, Fan Engagement & Value
We are your fan experience partner to deliver results.
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Fan strategy & drivers
Understand fan behaviours and emotional drivers, beyond demographics.
Fan platforms & experiences
Build digital platforms, apps, and connected services that engage fans at scale and combine online-offline experiences.
Fan engagement & value
Align your strategy for digital and physical touchpoints around fan value and business goals.
For companies driving revenue from fans, we believe understanding fans' mindsets and journeys is critical to identifying revenue-generating opportunities.
In the world of sports fandom, there are so many different types of fans, each with unique needs & expectations.
One of the biggest mistakes we see clients make is in focusing on building for a few different static "personas."
In reality, the fan experience is a unique, individual journey that each fan embarks on. Don't build for a static persona, build for the dynamic, ever-evolving, lifelong journey that fans are undergoing.
All sports articles
Customer Development
From logos to loyalty: F1 sponsors are leaving value on the table
3 minutes
Customer Development
From TV Nostalgia to Family Obsession: Hamza's Evolving F1 Fan Journey
5 minute read
Customer Development
Designing revenue-generating fan experiences: the power of fan mindsets
5 minute read
Customer Development
Mapping the fan journey: turning fandom into long-term revenue
7 minute read
Fan experiences isn't just about interfaces, it's about building loyalty for a lifetime of fandom.
Everything we do at XWORX is built on a foundation of customer research, which involves interviewing people to hear the stories they have to tell. Whether speaking to an avid mountain climber or scuba diver talking about their passion, or hearing fans tell their stories of the time their first F1 race or travelling to a tense away match for their football club, the passion and enthusiasm radiates through the conversation.
Having conducted research in all sorts of industries and products, from B2B software to banking to travel solutions to e-commerce, the passion in the sports industry is unparalleled. It makes our job fun.
In addition to this, we are big sports fans ourselves. Our team consists of amateur athletes who enjoy padel, football, skiing, skydiving, and more. In the professional sports world, our team has diverse fandom ranging from american football to (real) football, and from F1 to UFC.
