We rethink the healthcare experience because we understand health is a lifestyle.
We are passionate about improving peoples lives by creating seamless products and services that deliver results.
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Cultural inclusion by design
Uncover patient behaviours, barriers, cultural sensitivities and emotional triggers, beyond symptoms.
Care journeys & experiences
Design end-to-end care journeys, integrated in peoples lives that are frictionless, inclusive, and engaging.
Outcome first products
Strong ideas need solid architecture. We create digital products that are not just secure and scalable, but smart.
how we think about it
Our approach puts user needs, behaviours, and contexts at the centre. Effective digital health solutions demand more than technical expertise—they require deep understanding of psychology, culture, and healthcare journeys.
Healthcare journeys are personal, emotional, and often nonlinear. Each patient has a unique relationship with their care—shaped by their context, fears, goals, and interactions across multiple touchpoints.
The biggest mistake we see in healthcare transformation is treating patients as passive users or reducing them to "types" or "use cases."
The truth? A care journey is a living experience; complex, emotional, and evolving.
Organisations must design around the reality of a living experience: not for a diagnosis, but for a human life in motion.
At XWORX, we build everything on human research. Few things are more powerful than listening to someone describe what being healthy means to them, what gives them hope, what causes fear, and how they cope with stresses and uncertainty.
We’ve conducted research with people at different life stages with various environmental and social challenges. Their stories shape the way we build.
We’re proud to bring the same curiosity, empathy, and creative ambition to health as we do in every industry, but healthcare holds a special place.
It’s about real lives. Real challenges. Real potential to do good.
We believe that designing better health experiences isn't just about interfaces, it's about dignity, trust, and enabling people to live their best lives.
